Each year the SEMA Show brings thousands to Las Vegas to check out the latest and greatest in the automotive aftermarket industry. This was Red Kap’s second year exhibiting and to say it was a success would be an understatement. Not only did we experience a constant flow of visitors through our brand new 400 square foot booth, but many of them were already sporting Red Kap shirts.
On display was our full line of automotive apparel, including garments that highlighted our extensive capabilities for product customization. Through the “Try Us On To Win” promotion, over 100 people put on our shirts and jackets for the chance to win $500 in Red Kap apparel. It’s obvious from the photos that everyone had a good time trying on our gear. Last year’s shirt giveaway was so popular that we decided to take it up a notch. For 2011, we screen printed a custom SEMA design on the back of our classic SP24 work shirt. These limited edition charcoal grey shirts were a hit!
New for us this year was the sponsorship of a car – a 1966 Oldsmobile from Milestone Paint. The car sported Red Kap decals and was on display in the outdoor section, along with vehicles from all across the country. We kept the momentum going through the end of the show when Tim Strange from the Powerblock TV show “Search & Restore” made an appearance in our booth to sign autographs on Friday.